Communication is a vast field covering many areas under it.
Some of these are discussed under the following headings.
1. PRINT JOURNALISM: In short, journalism is collecting and editing of
news for presentation through media. Print journalism has been one of the oldest
forms of journalism. Newspapers and magazines, big or small have always been
major source of news and information throughout the world and millions of readers
go through them daily. Over the years, print journalism has witnessed major
transformation; the simple reporting of yesteryears has taken a shape of highly
specialized and professional field owing to competition and other factors. The
newspapers and magazines today cover a wide range of specialized sections like
political events, business news, leisure, cinema, sports, career, health and
so many other subjects, which demands for professionally qualified journalists.
Given the variety of subjects to choose from, one can look forward to a field
of his interest and pursue several available courses in that direction.
2. ELECTRONIC JOURNALISM: Introduction of electronic communication especially
through broadcasting has affected the lifestyles and thoughts of masses. Communication
mediums like television, radio, audio, video etc. has made possible news, entertainment,
information, education related subjects reach the very far and wide places.
It has to an extent sidelined other forms of communication. With the growing
network of TV, satellite communication, cable services, radio stations, etc.,
the future of this industry seems bright. Electronic journalism offers to professionally
qualified aspirants opportunities in a number of fields. Some of these are direction,
production, camera, graphics, editing, sound, programmed research, script writing
etc.
3. FILMS - PRODUCERS, ACTORS, MUSICIANS AND DANCERS: When we talk of
films today, there is no dearth of available professional career options. Although,
it is not all that easy to taste success in one of the most competitive and
sought after fields, but definitely for someone sanguine and determined, it
can be quite rewarding. Films have always earned recognition and fascination
of masses. There are so many different groups of people associated with the
so-called big screen and one has a variety to choose from the available options
from technical professions like directors, producers, soundmen, light men, cameramen,
editors etc. to artists like actors, dancers, musicians, stuntmen etc.
The rapidly growing film industry and its certain future has led to various
institutes offering highly professional courses. One definitely finds it useful
to pursue these courses in order to hone their skills and make themselves better
to compete with the best in the industry.
4. ADVERTISING: Advertising is brand building process of a product, idea,
thought or a even a service, through effective mediums of communication. From
newspapers, magazines, posters, signboards, bills to the commercials on radio,
television and even Internet, advertising has come a long way. Business organizations,
political organizations, social organizations, all find it important to advertise
in order to influence public opinion.
Since advertising is a service industry, the reputation of the ad agency depends
on the effective work being done and campaign released from time to time. This
makes the job even more challenging. With the advent of the multinational companies,
more and more Indian agencies are tying up with the foreign agencies to pitch
for international clients which are clearly indicative of high growth in coming
years in this industry.
5. PUBLIC RELATIONS: Once, the simple operation of publicity today has
emerged as an important management function. Public Relations, as the name suggests,
is used to generate and portray, positive image of an organization by various
means. Business houses, schools, universities, hospitals, government institutions,
etc. engage public relations personnel and agencies to cast and present their
image, objectives and policies in the best possible light.
For somebody to become a successful public relation consultant, it is imperative
to have a liking to meet people along with excellent communication skills, ability
to interact with, convince people, and build a rapport is important. The other
traits should be quick decision making abilities and good organizational skills.